Half the size of regular Purex® detergent, but does the same number of loads! Two times concentrated; requires only half the dose. Formulated with Pure Clean Technology™ for whiter whites and brighter colors. Helps prevent dinginess. Enhanced blend of surfactants and builders performs well in all temperatures and leaves clothes with a fresh, clean scent. Color Shield® protects colors from fading. Biodegradable; no phosphates.